Example Profile of Our Audience By Peter

Demographics

Gender:                Female

Age:                      19 years old

ABC:                      E (Students, Unemployed, Pensioners, Casual Workers)  

Religion:               Christian

Education:           BA Hons

Occupation:        Film Studies Student

Marital Status:   Single, no children

Income:               N/A

Nationality:         British

 

Psychographics

-          Reformer: SEEKS ENLIGHTENMENT (Freedom of restrictions and personal growth. Social awareness and independent judgment. Anti-materialistic but aware of good taste. Has attended higher education and selects products for quality).

 

-          Succeeder: SEEK CONTROL (Strong goals, confidence, work ethic and organization. Supports stability. Brand choice based on self-reward and quality. Typically higher management and professionals).

 

Likes: Good food, trending clothing and make-up, movies, driving, dancing, going out with friends, exercising.

 

Dislikes: Lazy people, Smoking, McDonalds, rollercoasters, cold weather.

 

This is an example of a person from our target audience who we hope to attract.